Influence: The Psychology of Persuasion
Six levers plus unity explain why people say yes, learned undercover in salesrooms and labs.
2,030-word summary · 9 min read
Robert B. Cialdini
Summaries of books by Robert B. Cialdini.
Summaries of books by Robert B. Cialdini.
Six levers plus unity explain why people say yes, learned undercover in salesrooms and labs.
2,030-word summary · 9 min read